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Search Engine Optimization

ORGANIC SEARCH | PAID SEARCH | SOCIAL MEDIA MARKETING

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The coolest & prettiest website is of little use if no one can find it

Okay, so that's a bit of an overstatement, but you get the idea.

Search Engine Optimization (often just referred to as "SEO") is the strategy of increasing a website's visibility in organic search results. This mostly means Google, given that they have almost 88% of all search engine traffic in the United States, but the same strategies work with Bing, Yahoo, and the others. The ultimate goal of SEO is to increase the number of non-paid website visitors, as well as to increase engagement and conversions.

SEO is a multi-faceted and extremely fluid practice. Certain strategies that may have worked really well ten years ago can actually hurt your website's rankings today. An effective SEO campaign includes researching the best keywords and key phrases, making sure websites are indexed properly, keeping an eye on keyword analytics, and ensuring that your website is structured in a way that Google's algorithm prefers. And that's just the beginning...

Good SEO is more science than magic

The ultimate goal of SEO is to rank high on search engine results pages — commonly referred to as "SERPs". Your target on the results pages are known as "organic" rankings. There are organic SERP features that can actually be more valuable than just a site listing. "Featured snippets" (answer boxes) and "People Also Ask" boxes are just two of the ways that organic SERPs have evolved over the years.

Here are some important factors in organic SEO:

  • Responsive website design that is mobile-friendly.
  • Keyword optimization that anticipates what people are searching for.
  • Crawl accessibility so search engines can easily index your website.
  • Compelling content that answers what the searcher is looking for & earns links to your site.
  • Fast website loading speed and easy-to-use web design.
  • Good title, description, & page markup to draw high click-through rate.
  • Proper schema & snippet markup to stand out in SERPs.

Related services we offer...

Paid Search Advertising

While absolutely not a substitute for good organic SEO, paid search ads can be an important source for website traffic, particularly if you're just getting started.

Email Marketing

"Spam" has a deservedly bad reputation. But think of how many times you've clicked through on email offers from companies that you trust. Make email work for you.

Website Redesign

Let's face reality: your website built in 2013 that looks tiny on a phone doesn't leave much to work with in terms of SEO. We build websites from the ground up with SEO in mind.

Social Media Marketing

Twitter, Facebook, Instagram, Pinterest, LinkedIn, and more. Your organization will benefit from different social media combinations. Let us sort it out & manage it for you!

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